SEO NAP – It’s not about snoozing!

Apologies if the title of this post is a little misleading – I’m not suggesting to put your head down for 40 winks!!

There are only a few things you can do whilst sleeping and unfortunately SEO isn’t one of them.

In SEO terms NAP stands for name, address, phone number and it’s very important for your businesses search engine rankings, particularly local ones.

Most small businesses (especially those that run from home) don’t have NAP details on their website – they’re concerned about privacy and security (I best you’ve thought about disgruntled customers or pushy salespeople turning up unannounced at least once haven’t you!)

But why is this holding back your rankings?

Google and all other search engines want to be confident that the listings they show in their search results are relevant to the person’s query. So how can you have a good ranking for {jewellery shop bristol} for example if you don’t have SEO NAP details on your website? The short answer is you can’t.

All of your online sites (website, Google MyBusiness, Facebook page, Twitter etc) should feature your company name and full address. You don’t have to include your house name or number – but road or street, city, county and postcode should appear along with a fixed line phone number. I work from home – take a look at my contact details below.

So put aside 10 minutes this week and get your SEO NAP details published.

If you’d like help with this or any other aspect of digital marketing please get in touch