I’m never controversial, in fact I don’t even like upsetting people if I can avoid it! But something happened yesterday that has made me so bloody furious I can’t not write this post.
As a small business owner you’ve more than likely heard of Google Analytics™ but I’m guessing you probably haven’t heard of Google Search Console.
For me, it’s probably the most important tool that I use on a daily basis. Google Analytics concentrates on how people get to your website and what they do when they get there, Google Search Console basically monitors your websites’ health.
Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital marketing via an online survey.
Many small business owners I know use Google Analytics to keep an eye on the number of visits they have to their website.
This is great because at least the tool is being put to use, but just think for a moment. Would you rather have 1,000 website visits per month or 500 visits per month that ACTUALLY DID SOMETHING ON YOUR SITE?
It’s the start of 2017 and the air is full of positivity, determination, new years resolutions and business goals being created.
Goals are great because they give you focus on what you want to improve but so many of them are never reviewed, let alone tracked. Sound familiar?
Small Business Saturday UK is a non-commercial campaign set up in 2013 which highlights small business success in the UK and encourages consumers to ‘shop local’ and support small businesses in the community.
This years event takes place on Saturday 3rd December and to celebrate all the other lovely small businesses in the Bristol area I am offering one lucky company the chance to win a month’s free digital marketing support.
To be in with a chance of winning answer a few short questions on my Google form below.
Facebook has already confirmed that it will reach maximum ad load (the maximum allowable ratio of paid to organic content in a Facebook user’s feed) in mid-2017. When they get there it could very well mean the company may not accept any more new ads from businesses.
However they have confirmed that they have started testing ads in Groups.