I’m never controversial, in fact I don’t even like upsetting people if I can avoid it! But something happened yesterday that has made me so bloody furious I can’t not write this post.
Google has confirmed that the latest version of Penguin (which is 4.0) is now live and part of their core algorithm as of 23rd September 2016.
Penguin is the name given to part of the algorithm that deals with web spam – things like keyword stuffing and unnatural link schemes and was first launched in 2012.
What does this mean for a small business’s website?
If you follow me on Twitter you’ll know I was at BrightonSEO on Friday – probably the UK’s biggest search marketing conference.
It was a great day – I picked up lots of tips, tricks and advice on SEO and can’t wait to start implementing them for my clients (although the 4 hour train journey each way wasn’t so great!).
In one of the seminars Q & A sessions someone asked “How can you tell an good link from a bad link” and that gave me the idea for this post.