Welcome to My Blog

Here are my musings on all things digital marketing related
Emojis in business communications – Yes or No?

Emojis in business communications – Yes or No?

As it's World Emoji Day (yes - there is such a thing.  For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me "Is it appropriate for me to use emoji in business communications?". Unfortunately the answer isn't...

A goal without a plan is just a wish – Antoine de Saint-Exupéry

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Win a month of digital marketing!

Small Business Saturday UK is a non-commercial campaign set up in 2013 which highlights small business success in the UK and encourages consumers to 'shop local' and support small businesses in the community. This years event takes place on Saturday 3rd December and...

#DMF10MinTip – create your canonical

Don't worry - it took me quite some time to say this properly too!! This is probably the quickest but most effective thing you can do for your overall website health. A definition of Canonicalization from Matt Cutts at Google "It is the process of picking the best url...

Penguin 4.0 is alive

Penguin 4.0 is alive

Google has confirmed that the latest version of Penguin (which is 4.0) is now live and part of their core algorithm as of 23rd September 2016. Penguin is the name given to part of the algorithm that deals with web spam - things like keyword stuffing and unnatural link...

#DMF10mintip – Be a better (hash)tagger

Most of us know that using hashtags on Twitter increases the chance of your tweet being seen in a search. For those of you that don’t know what a hashtag is here is a quick summary. What is a Twitter hashtag A hashtag (written with a # symbol) is used to index...

Revenge of the silent move (or is it?!)

Revenge of the silent move (or is it?!)

Silent movies haven't been popular for years right? Well there have been some confusion in the industry regarding sound for social media videos. Facebook have been advising companies to create videos "with or without" sound and have even gone as far as switching off...

Who’s afraid of the Cookie Monster?

Who’s afraid of the Cookie Monster?

No, I don’t mean that cute fuzzy blue thing from Sesame Street - I mean who could really be scared of him (well I was but thats a whole other story!). I’m actually referring to a piece of privacy legislation that was adopted by all EU member countries in May 2011...

10 min SEO tip: have an SEO NAP!

SEO NAP - It's not about snoozing! Apologies if the title of this post is a little misleading - I'm not suggesting to put your head down for 40 winks!! There are only a few things you can do whilst sleeping and unfortunately SEO isn't one of them. In SEO terms NAP...

Backlinks – the good, bad and the ugly

If you follow me on Twitter you'll know I was at BrightonSEO on Friday - probably the UK's biggest search marketing conference. It was a great day - I picked up lots of tips, tricks and advice on SEO and can't wait to start implementing them for my clients (although...