THE PREZENTER LTDDIGITAL MARKETING STRATEGY
Russell Anderson-Williams (Founder of The Prezenter) had BIG plans for the business but no coherent, documented marketing strategy to help him achieve it.
July – September 2017
We set the KPI’s (Key Performance Indicators) that were important to the business, took a snapshot at the start of the project and again at the end to confirm ROI (Return on Investment).
I also produced a full digital marketing strategy plan which included what current marketing activities were under performing and what needed to be worked on.
Finally a full editorial calendar was written – this contained what types and styles of content would be produced and when.
Increase in revenue
Increase in website users
Increase in website sessions
Increase in leads
Jo has been amazing at helping us leverage our digital marketing efforts. We’ve immediately seen better conversations with new prospects, and now have a structured solid approach that I’m confident will be worth its weight in gold.Russell Anderson-Williams