AFFORDABLE SEO (SEARCH ENGINE OPTIMISATION)
Search engine optimisation is the practice of increasing the quantity and quality of traffic to your website through organic search engine results
SEO (Search Engine Optimisation) is intimidating for most small business owners. They either don’t have the technological skills to do it correctly, or the time to learn it.
Add into the mix companies that are less than trustworthy guaranteeing to get your website to the number 1 spot in Google by black hat (i.e. very dodgy!) it’s no wonder that most small businesses steer well clear of SEO.
My affordable seo services are understandable, effective and most of all ethical.
I don’t guarantee to get you to position 1 (and if anyone does then you should run a mile!) but I DO guarantee to get you results – better rankings, better visibility and more traffic to your site.
Why you need SEO
With over 1.3 billion websites around the world and increasing competition in all areas of business it’s now more important than ever to make sure your website is as visible as possible to your potential customers.
Just because you have a website doesn’t mean you’ll automatically start to rank for high performing keywords (in fact it’s usually the opposite) and working on seo ensures you get the best possible number of quality traffic to your site to improve sales, enquiries or lead generation.
The affordable SEO process
All seo work should start with a technical audit of your website. It doesn’t matter how well your site is optimised for the search terms you’d like to rank for – if your site isn’t technically healthy then your organic rankings will suffer.
The key areas that need to be checked are
- Does your site look good and function properly on mobile devices
- Do your pages load quickly
- Are all your pages being found by search engines
- Has your site got any errors that is preventing it from being accessed
There are many different ways to say the same thing. Take me for example – do I offer digital marketing, internet marketing, online marketing? Am I a digital marketing company, a digital marketing agency, a digital marketing consultant?
Once you start to mix up any of the above words then you’re faced with quite a lot of potential search terms you could use on your website’s pages.
Then add into the mix
- “near me”, “bristol” – location based searches
- “affordable”, “cheap”, “sale” – purchase based searches
- “best”, “top”, “recommended” – review based searches
You’ll very quickly find that your potential keyword list now runs into hundreds, if not thousands.
On page optimisation
Once we have a clear understanding of what search terms will give you the best chance of good organic rankings and traffic to appear to your potential customers they need to be added to the pages in your website.
There are several areas search engines look at to ensure that a web page is relevant to a particular search term, some of these are
- Meta description
- Page headings
- Page copy
Off page optimisation
Once your website is in the best possible shape it can be for good search engine rankings it’s time to work on off page seo – trying to improve areas you have no direct control over.
Areas of off page seo to work on are
- Building backlinks (other websites that link to yours)
- Social media marketing
- Guest blogging
- Influencer marketing
If your potential customers are in one specific geographical location (eg Bristol) then you’ll also need to work on your local seo.
Working on local seo will improve your rankings to people who search for thinks like [plumber bristol], [plumber near me]. Areas of local seo include
- NAP (name, address, phone) details